ONline Privacy Policy

Revised: August 10, 2017


The family of companies commonly known as Indiana Farm Bureau Insurance is comprised of United Farm Family Mutual Insurance Company, United Farm Family Life Insurance Company, UFB Casualty Insurance Company, and Rural Insurance Agency, Inc. (collectively, “we,” “us, “our” or “Indiana Farm Bureau Insurance”). We provide this privacy policy to inform our clients, customers, and users (“you” or “your”) of our website, which includes related social networking sites or pages and any associated telematics mobile applications (collectively, the “Site”), about our privacy practices. We are committed to protecting the privacy of your information. This privacy policy explains how collect, use, disclose, and safeguard information about you when you use the Site and with respect to various content, features, materials, applications, insurance, financial products, and services available in connection with the Site (“Services”). From time to time, we may update this privacy policy, at our sole discretion. We will update the “Revised” date of this policy when we make changes. We encourage you to frequently review this privacy policy to help ensure that you are informed of our current privacy practices. PLEASE READ THIS PRIVACY POLICY CAREFULLY.


We may collect information about you in a variety of ways. This privacy policy does not apply to the third party payment processor or money transfer agents used to make payments for Services. In addition, this policy does not apply to third party mobile application online stores, which may also collect and use information about you and you may be subject to their privacy policies and terms of use. We are not responsible for the data collected by such third parties. The information we may collect depends on your use of the Site and Services and includes, but is not limited to the following types of information:

  • Personal, Business, and Demographic Information. We may collect contact details, demographic data, and other personally identifiable information (such as name, phone number, email address, and birthdate) that you voluntarily provide to us as part of a registration process for access to your accounts, when you complete an online form, or when you contact us via email or chat.
  • Payment Details. In connection with the payment of premiums or payment of billing statements, we may collect data related to your payment method (e.g. card brand, expiration date, bank routing number).
  • Derived Information. We collect data our servers automatically recognize when you access the Site or Services, such as your IP address, operating system, browser version, the address of a referring website, and the pages you visit on the Site. Such information is not personally identifiable, but it still may be possible to determine from an IP address your internet service provider and the geographic location of your point of connectivity as well as other statistical usage data.
  • Mobile Device Information. When you access the Site from a mobile device, our servers may automatically record information that your mobile device transmits, including your device name and type, your device ID number, version of your operating system, access times, browser information, user settings, your geographical location, and information about your use of the Services. Information may also be collected via mobile device IDs and other similar tracking technologies to recognize you.


Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you in connection with the Site and Services to:

  • Help ensure that you are provided with the Services in a timely manner.
  • Increase the efficiency and operation of the Site and Services.
  • Monitor, analyze, and compute usage and trends on the Site and to improve your experience.
  • Request feedback, conduct surveys and otherwise contact you about your use of the Site and Services.
  • Notify you of any news or developments regarding the Services, deliver targeted advertising to you, or deliver information we think may be of interest to you, such as information about insurance products.
  • Compile anonymous statistical information and analysis for use internally or with third parties.
  • Detect, prevent, or investigate security breaches, fraud, or other illegal activity in connection with the Site.


We may share information we have about you as follows:

  • With Third Party Services. We may share your information with third parties that perform services for us or on our behalf, including payment processors, data analytic services, email delivery vendors, hosting services, geolocation application programming interface services (e.g. Google Maps), telecommunication companies, and wireless service providers.
  • With Affiliates. We may share information we have about you with our affiliates and with our parent organization. The purpose of sharing information about you within our family of companies is to enable them to provide customer service, account maintenance, or to tell you about other products or services that may be useful or beneficial to you.
  • With Other Financial Services Companies. We may share information we have about you with other financial services organizations, such as banks, insurance companies, and insurance brokers with which we have joint marketing agreements for purpose of offering products or services that may be of interest to you.
  • To Protect Lawful Interests. If we believe the release of information about you is necessary to respond to legal process or a request for information, we may share your information as permitted or required by any applicable law, rule, or regulation or as necessary to investigate or remedy potential violations of our policies or to protect the rights, property, and safety of others. This includes exchanging information with other entities for fraud protection and credit risk reduction.
  • Anonymized Data. We may share your information in a way that does not directly identify you. For example, we may share data about your use of the Site or Services in a way that does not identify you or may combine data about the nature or frequency of your transactions with similar information about other users and share the aggregated information for statistical analysis and other business purposes.
  • For Our Business Transactions. If we reorganize or sell all or a portion of our assets, undergo a merger, or are acquired by another entity, we may transfer your information to the successor entity. If we go out of business or enter bankruptcy, your information would be an asset transferred or acquired by a third party. We will make reasonable endeavors to require that the transferee honor the commitments we made in this policy.


We use administrative, technical, and physical security measures to help protect personally identifiable information. While we have taken reasonable steps to make the personal information you provide to us as secure as possible against unauthorized access, please be aware that despite our efforts, no security measures are perfect or impenetrable and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online can potentially be intercepted and used by unauthorized parties. To help ensure security via the Internet, we recommend you keep your browser up to date with all current security patches, use a unique user name and password that you do not share, and prohibit anyone else from accessing your profile.


The Site does not knowingly collect personally identifiable information from children under the age of 16. If you are at least 13 years old but not yet 18 years of age, do not access or use the Site or Services unless you have received permission from your parent or guardian. If you are under the age of 13, do not submit any personal information through the Site. We encourage parents and legal guardians to monitor their children’s online activity and to help enforce our privacy practices. If you become aware that personally identifiable information from a child under age 13 has been collected in connection with the Site, please contact us.


The Site may use flash cookies, persistent cookie, session ID cookies, web beacons, pixels tags, and other tracking technologies depending on the features offered. Log files, tags, and tracking technology are useful for gathering information such as browser type and operating system, tracking the number of visitors to the Site, and understanding how you use the Site and Services. Cookies can also help us customize the Site and improve your experience. When you use the Site, your personal information is not collected through the use of tracking technology. However, if you previously provided personal information, cookies or tags may be tied to such information. Aggregate cookie and tracking information may be shared with third parties. Also, some content on Site may be provided by third parties that may uses cookies in conjunction with other tracking technologies to collect information about you when you use the Site, which enables them to provide targeted advertising to you. We do not control these third parties’ tracking technologies or how they may be used. We may display certain adverting offers on our Site or allow third party services, advertisers, advertising networks, or other third parties to advertise on Site. Additionally, we may use third party software to serve ads on our Site, implement email marketing campaigns, and manage other interactive marketing initiatives that may be used in connection with the Site. This third party software may use cookies or similar tracking technology to help manage and optimize your online experience with us. For more information about interest-based ads, visit Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Site.


Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have information about your online browsing activities monitored and collected. The Site does not track your browsing activities across third party websites and we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your preference not to be tracked online. No uniform technology standard for recognizing and implementing DNT signals has been finalized. Because there is not yet a common understanding of how to interpret the DNT signal, we do not currently respond to DNT signals which may be sent from your computer or mobile device or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will provide information about that practice in a revised version of this privacy policy.


The Site may contain links (e.g. data or content exchange interfaces) to external services or websites of our partners or advertisers for purposes of information or functionality of our Services. If you choose to visit an external service or website from our Site by clicking on or selecting a button, service, banner ad, or other type of advertisement, or clicking on another third party link, you will be directed to that third party’s website. The fact that we may link to or incorporate a third party’s services, functionality, or website, or present a banner ad or other type of advertisement, is not an endorsement, authorization, or representation of our affiliation with that third party, nor is it an endorsement of the privacy or information security practices or policies of such third party. We do not exercise control over third party services, functionality, websites, or other resources, including their use of your personal information, and you should exercise caution when deciding to disclose any personal information to a third party. These other parties may place their own cookies or other files on your computer or mobile device, collect data, or solicit personal information from you. Other services follow different rules regarding the use or disclosure of the personal information you submit to them. This privacy policy applies only to our Site and Service and we are not responsible for the privacy practices or the content of other websites.

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